How to Read Donald Duck
Imperialist Ideology in the Disney Comic
Censored and condemned, this is a Marxist critique of how our favourite cartoons are vehicles for capitalist ideology.
Written and published during the blossoming of Salvador Allende's revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology's favour. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalised and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World.
A devastating indictment of a media giant, a document of twentieth-century political upheaval, and a reminder of the dark undercurrent of pop culture, How to Read Donald Duck is once again available, together with a new introduction by Ariel Dorfman.
Ariel Dorfman is a Chilean American writer. His works include the Laurence Olivier award-winning play Death and the Maiden.
Armand Mattelart is a Belgian sociologist and well-known as a Leftist French scholar. His work deals with media, culture and communication, particularly in their historical and international dimensions.
'A handbook of de-colonization' - John Berger
'The book has a rambunctious humor that complements its polemical spirit . . . As Disney has evolved from an animation studio into a corporate behemoth—with theme parks, a cruise line, and content streaming around the world—<em>Donald Duck</em> and its charge of cultural imperialism rings all the truer' - New Yorker
Preface to the English Edition - Ariel Dorfman and Armand Mattelart
Introduction to the English Edition - David Kunzle
Apology for Duckology
Introduction: Instructions on How to Become a General in the Disneyland Club
1. Uncle, Buy Me a Contraceptive...
2. From the Child to the Noble Savage
3. The Great Parachutist
4. The Ideas Machine
5. The Age of Dead Statues
Conclusion: Power to Donald Duck?
Hardcover ISBN: 9780745339795
eBook ISBN: 9781786804785
140mm x 203mm