Precarious Creativity and Women Designers in Shanzhai Culture
Series: Digital Barricades
A study of women creating fake fashion in China - and how it affects the economy, labour, creativity and culture.
Broadening the digital labour debate beyond typical masculine and techno-utopic readings, Sara Liao studies the precarious practices of women trying to create sustainable and creative lives, vividly illustrating a fashion culture that exists online as a significant part of the digital economy.
Drawing on material from interviews, participant observation, archives, policy documents, films and advertisements, Liao takes a multi-disciplinary approach to the topic, charting out the politics of intellectual property rights, globalisation, technocracy, patriarchy and nationalism in a non-Western context.
Sara Liao is Assistant Professor at the School of Journalism and Communication in the Chinese University of Hong Kong. She has published in several journals including, Fashion Theory, International Journal of Communication, Communication, Culture, Critique, and Chinese Journal of Communication.
'Sara Liao shows how shanzhai is much more than faking: she rethinks what it means to be creative in today's globalised China. The book presents a sensitive and detailed account of the gendered and precarious aspirations of fashion designers, offering a timely view on a multiplicity of China Dreams' - Jeroen de Kloet, author of 'China with a Cut: Globalisation, Urban Youth and Popular Music'
1. Shanzhai Fashion: A Conjuncture Analysis of Precarious Creativity in China
2. Digital Labor in Shanzhai Fashion: Women Designers, Fashion Work, and Production Culture
3. The Shanzhai of Shanzhai: The Politics of Copying and Creativity
4. Shanzhai Dreams: Dangling the Chinese Dream
5. Shanzhai Culture, National Ideologies, Transnational Capitalism: A Double-edged Sword
Hardcover ISBN: 9780745340692
eBook ISBN: 9781786805904
135mm x 215mm