A Century of Spin
How Public Relations Became the Cutting Edge of Corporate Power
A history of the PR industry, and how it has shaped and corrupted politics.
The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business.
David Miller is Professor of Political Sociology at the University of Bristol. He is a founder director of Public Interest Investigations and a director of the Organisation for Propaganda Studies. He is the co-editor of 'What Is Islamophobia?' (Pluto, 2017) and the author of 'Thinker, Faker, Spinner, Spy' (Pluto, 2007) and 'A Century of Spin' (Pluto, 2007).
William Dinan is Senior Lecturer in Sociology at the University of Stirling. He is a co-founder and director of Spinwatch. He is co-author of A Century of Spin (Pluto, 2007) and the co-editor of Thinker, Faker, Spinner, Spy (Pluto, 2007).
'Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum' - John Pilger
2. Public Relations: The Zelig complex
3. The hidden history of corporate propaganda, 1911-1930
4. The second wave of corporate propaganda, 1936-1950
5. The case for capitalism - the third wave, to the 1980s
6. The real rulers of the world
7. The global PR industry
8. Pulling Labour's teeth
9. Blair and the business lobby
10. Cameron and the neocons
11. Conclusion : Communication and power
eBook ISBN: 9781783710737
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