The Making of Brexit on Social Media
How social media deepened nationalist sentiment in the UK during the Brexit campaign.
This is a free ebook - a companion to Digital Demagogue: Authoritarian Capitalism in the Age of Trump and Twitter.
By analysing reactions on social media immediately after the results of the Brexit referendum were announced, Christian Fuchs shows how Brexit deeply polarised British society. By using extensive empirical data drawn from the comments and reactions of users who posted on Nigel Farage's and Boris Johnsons' Facebook profiles, a disturbing picture of a deepening nationalist sentiment appears.
Nationalism 2.0 reveals how the political fetishism of nationalist ideologies has displaced attention from the roles of capitalism and class as factors causing social problems today.
Christian Fuchs is a leading critical theorist of communication and society. He is a Professor at the University of Westminster, co-editor of the open access journal tripleC: Communication, Capitalism and Critique, and the author of Digital Demagogue (Pluto, 2018) and Social Media: A Critical Introduction (Sage, 2017) amongst other works.
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